Ready to turbocharge your marketing?
Take 12 minutes to find out how, with our unique 12-step process.
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Services
Brand identity development
Our team will craft a unique and memorable brand identity that captures your company's essence. We'll create a compelling logo, select a harmonious color palette, and develop a consistent visual style to set your brand apart.
UX/UI design enhancement
Improve user satisfaction and engagement with our UX/UI design expertise. We'll conduct a thorough analysis of your digital products, identify pain points, and implement user-centered solutions to enhance the overall user experience.
Marketing collateral design
Elevate your marketing efforts with stunning collateral that leaves a lasting impression. From brochures and flyers to social media graphics, we'll design eye-catching materials that resonate with your target audience and drive results.
But first, the problem is...
after ten great years our sales have plateaued - I want to get my company sale-ready but don't know how - our product/service has never been better, and our marketing and sales never worse - I just don't get digital marketing - we need to give our company a big, fat shake up - I'm on youtube premium because I hate ads - I never really know what my sales team is up to - and so on...
Step 1: Create a five-year business plan.
If you don't know where you're going, any road will get you there.
Turbocharging the marketing function of any medium-sized B2B business always starts with one thing - ensuring that there is an up-to-date business plan that maps out where the company currently is, and where it wants to get to in annual increments up to 60 months. This business plan informs all current and future marketing efforts.
Right at the centre of this business plan are the short, medium and long-term SMART business objectives, against which the company, the management team and the key individual performances are ultimately measured.
If your company doesn't have a business plan, we'll help you put one together. If you have one hidden away in a bottom drawer, we'll dust it off and update it. Once done and disseminated, the entire company holds a single view of the status quo, and clearly understands where the management team wants to take it over the next 60 months. Which, in our experience is absolutely crucial to success.
Step 2 - Formulate a 12-month marketing plan.
The fastest way to grow organically is to turbocharge your marketing.
When done well, marketing can have a profound impact on the bottom line of any medium-sized B2B company. In fact, along with sales it's the only thing that can deliver organic growth. But marketing is often not done well. Too little resource is allocated to doing the wrong things and placing the wrong messaging in the wrong channels. And the advent of digital media has tended to make this shotgun approach worse rather than better.
In addition, most general managers these days don't really understand how digital marketing works. They see how much global adpsend goes to Google and Facebook and think this is the end game. But nothing could be further from the truth, especially in the far more specialised and intricate B2B marketing world.
So, we start by getting the marketing plan right. All marketing effort must be grounded in the business plan and focused on meeting the short, medium and long-term objectives of the business. This plan should determine the budget, not the other way round. Once everything is aligned upfront then an individual 12 month plan is needed for all seven Ps of marketing - a product plan, price plan, promotion plan, place plan, people plan, positioning plan and process plan. Once done and disseminated, your team is ready to go, knowing what they need to do, how to do it, and most importantly, why.
Step 3 - Install HubSpot Starter Customer Platform.
Every business needs a secret sauce. For the early adopters it's HubSpot.
If you haven't already done it, the very best thing you can do to take your flourishing B2B business to the next level is to implement the HubSpot CRM ecosystem across all aspects of your enterprise. Starting with the Marketing hub.
Everything you need to turbocharge your B2B business and brand is included. Starting with a world-class CRM hub that enables you to put every single stakeholder (and all their relevant details) right at the centre of your business universe. Which is exactly where they belong.
Then there are six hubs that plug directly into your new CRM ecosystem - Marketing, Sales, Content, Servicing, Operations and Commerce. Once done, everything is streamlined, centralised, coordinated and shared, and everything just works like clockwork. There's even a world-class content management system to house all your marketing collateral in one virtual cupboard. HubSpot really is the all-in-one marketing solution for B2B Businesses. Bar none.
Step 4 - Conduct a thorough audit of existing marketing assets.
Knowing what you need starts with knowing what you have.
Conduct a thorough audit of all your marketing assets including:
- Stakeholder database
- Corporate identity manual and branding guidelines
- Website and SEO activity
- Newsletters and emails
- Content generation
- Digital Corporate Profile and other marketing literature
- Sponsorships, Events and Seminars
- LinkedIn, and other digital-oriented channels like Google Ads and Youtube
- All other business-specific marketing activities unique to your company
Step 5 - Start building your stakeholder database in HubSpot. And never stop...
Put your stakeholders where they belong - right at the centre of everything.
One of key starting points in moving your current business processes to HubSpot is the creation of a world-class database of all your stakeholders, and populating it with as much information about them as possible. First name, last name, email address, mobile number, company, job title, city, country, birthday, contact owner, stakeholder group and lead status to start with. And then we build it from there. This database will become one of your company's most valuable assets, and HubSpot enables you to optimise it in pursuit of growth and financial success.
It is critically important to never stop building your stakeholder database. Every new business phone call, referral, recommendation or business card gathered at a conference needs to be added to the database. Even if it is just a first name and email address to start with. And every customer-facing staff member needs to add ten quality contacts a month. For starters...
Step 6 - Start creating a culture of content generation excellence.
We need to stop interrupting what consumers are interested in and be what they're interested in.
You don't need to be brilliant at content generation. Your whole company does. Because brilliant content starts conversations and conversations start relationships. And all other good business things stem from there. Also, who knows your industry, your competitors and your customers better than you and your people? And these days (with a little AI help) everyone can write.
Creating a culture of excellence in generating interesting, informative, relevant and engaging content is hugely important if you want to grow your business and your brand. And it's a great place to start.
Special Introductory Offer:
Free 12-Point Marketing Health Check
Phone Tim right now on +2772 4400 165 and we'll do it together...
Step 7 - Upgrade your website.
If you have a static website then your business is standing still. Growth is dynamic.
If you haven't already done so, then one of the first things you need to do to turbocharge your marketing is to seriously upgrade your website. In today's complex world, now more than ever websites must be simple. they need to be short - less is now always more. You've got 15 minutes max. They need to be linear. They need to be decluttered. They primarily need to focus on what your company can do for your clients. Not on your company. How you help remove their pain points. And how you help them grow.
For many years, websites have been all about the host company, its methodologies, its assets, its processes, its successes and its people. This static information is important, but not central. Increasingly, your website is the best place to house all your brilliant content. If done well content brings stakeholders back each week. And it rocks your SEO score as well! Your website needs to be updated once a week, not once a day. In other words, it simply must be dynamic.
Step 8 - Learn to be an SEO genius.
No matter how specialised the product/service, customers still search for it online.
SEO used to be all about Google. Now its also about YouTube, Chat GPT, AI Mode, LinkedIn and more. Search Engine Optimisation is more relevant today than it's ever been but it's also far more diffuse.
The answer lies in knowing which platforms are the best for your product/service and then attempting to dominate your sector. It's also about knowing what your customers are looking for before they do. Its about convincing them that you are the authority brand in your sector and that most of their business questions are best answered by your company. It's about long-tail keywords and brilliant, constantly updated original content.
Top of organic remains the holy grail. But there are hacks that make good rankings more attainable. Just like generating content and building databases, SEO has become an essential modern day business skill.
Step 9 - Start blogging. And keep blogging.
If your customer is king, then content is your queen.
The next thing to do is to start sharing your outstanding content in your own backyard - on your website. Set up a blog page right now. And start posting your latest content right there. Get in the habit of posting a new B2B blog every day. Try to keep them under 250 words because everyone's in a rush these days. And each employee gets a turn. Starting with you.
And appoint an internal editor - choose the busiest person in the building. Your blog listing page becomes your content warehouse and as your content grows not only do you start conversations with the right people, but your website shoots up the SEO rankings as well. So when potential customers search for your sort of widgets you come up first.
Step 10 - Start a monthly newsletter.
Touch every stakeholder. with something valuable. Every month.
Email remains the single most effective B2B communication channel in the galaxy, and it's pretty much free. Business owners are in and out of their inboxes all day every day, and they open and glance at just about everything that comes their way.
So you get your nano-second of attention and an industry newsletter full of juicy content is a good way to capture it. As soon as you have your first four blogs you have enough to create and publish your first newsletter. So, what else is stopping you?
Step 11 - Make the most of LinkedIn.
Expand your business universe by optimising LinkedIn.
LinkedIn is tailor-made for B2B companies, because it's all about, and only about, the world of business. So you need to make the most of it. Optimise your LinkedIn profile and transform it from a CV into a shop window for your business. Then get conversations started with three important groups - your ideal clients, your sector influencers, and finally with your peers and competitors. You need to be in it to win it, and to leverage all the power of this industrial strength social media platform.
Step 12 - Become the go-to authority in your sector.
The pinnacle of marketing success is becoming an authority brand.
It is highly likely that if you get to this point in your B2B marketing efforts you'll be further down the track than most of your competitors. The more often you post interesting and knowledgeable articles that are relevant to your sector the easier it becomes to assume the authority mantle. And once this happens your audiences start actively searching for your content. Needless to say, it's a great place to be. When qualified leads start coming to you for your thoughts and opinions that's when your prospective database really starts to build.
And that's all you have to do.
To start with.
For help with any B2B marketing either outside or within the above parameters, fill in your contact details in the form and hit the submit button.
We'll get back to you ASAP.
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