Home -Test

B2B is for businesses and B2C is for consumers. But this is just the starting point. B2Bs normally sell high ticket items, whilst B2Cs sell low ticket items. One operates in short-term sales cycles and one in long ones. One is largely an emotional purchase decision and one is almost totally rational. One purchase is based on hours of intensive research and the other is often an impulse purchase. One buy can carry a large brand price premium and the other often doesn’t. One is prone to seasonal sales and the other isn’t. One is comfortable in the lively banter on Facebook, Instagram, Pinterest and Tik Tok. The other prefers the more businesslike environment of LinkedIn. One is well-suited to sales-conversions in the PPC space and the other responds better to email. And this is just the beginning...

SEO/AEO Websites

We create B2B SEO websites from scratch and then repair, service and update them over time. We make sure that they look great, sell the relevant B2B product/service in the best possible light, maintain a respectful business-like tone and manner, and we always optimise them for both SEO and AEO.

Local SEO

If proximity to your market is very important to your business then local SEO is vitally important to your success. Optimising for local SEO starts with ensuring that your Google Business Profile (previously Google My Business) is in tip-top shape, and that you go on to build your local ranking around it.

PPC - Google Ads

If you need to move fast, Google Ads can be added to the mix, often with good results. But much attention must be paid to attracting qualified leads only and ensuring that we optimise your website and its content to achieve the highest conversion rates from cold lead to red-hot sale.

Email Marketing

Email marketing remains the single most cost effective way to communicate with a B2B audience. Most B2B businesses have limited numbers of clients, and thus are great candidates for database or email marketing. Start by building a world-class database and take it from there to the moon.

Content Generation

Top quality, keyword rich, human-written content which is constantly updated and posted to your website will always be of great value in the race for SEO rankings. It can also be very useful in attracting the right leads to your website and warming them. Remember, B2C is a sprint and B2B is a marathon.

Optimising LinkedIn

LinkedIn is tailormade for the B2B marketing world. It is all about the world of commerce and is a one-stop social media shop for all things business. We start by optimising your profile and your company page, and then teach you how to attract a following through ongoing participation.

Five Year Business Plan

Failing to plan is planning to fail. Every business needs a five-year-plan so that everyone on board knows where it is going.

Annual Marketing Plan

Reach the right audience with precision. Maximize ROI by delivering personalized ads to high-conversion segments.

Annual Marketing Budget

Automate posts and track engagement. Plan, publish, and analyze social content from one centralized platform.

Buying Personas

Craft and send personalized emails. Increase open rates with tailored messaging and automated workflows.

Keyword Search

Boost your visibility on search engines. Improve rankings with keyword insights and on-page optimization tools.

Backlinks

Create engaging content in seconds. Generate blog posts, social media captions, and ad copy with ease.

Starter

Perfect for small businesses or startups looking to kickstart their digital marketing efforts

R10 000/month

Starter plan includes

Social media management
Email marketing campaigns
Basic SEO optimization
Monthly performance reports

Get started

Pro

Ideal for growing businesses that want to expand their online presence and reach a larger audience

R15 000/month

Pro plan includes

Everything in Starter plan
Advanced social media management
Email marketing automation
Basic SEO optimization
Comprehensive SEO analysis and recommendations

Get started

Enterprise

Tailored for established businesses seeking a holistic digital marketing solution to boost brand visibility and engagement

R25 000/month

Enterprise plan includes

Everything in Pro plan
Customized social media strategies
Personalized email marketing campaigns
Advanced SEO implementation and monitoring
Bi-weekly performance reports and strategy consultations

Contact sales

What services does your digital marketing agency offer?

Our digital marketing agency offers services such as social media management, search engine optimization (SEO), pay-per-click advertising, content marketing, email marketing, and website design and development.

How can your digital marketing agency help my business grow?

Do you provide customized solutions for different businesses?

Can you track the performance of digital marketing campaigns?

What sets your digital marketing agency apart from others in the industry?

A little bit about me

Tim Byrne is the Managing Director of theB2Bcompany and has been helping mid-sized B2B companies to turbocharge their marketing and sales since 2020.

Prior to that he was the Head of Brand Communication at Discovery from 2011 to 2019, CEO of Grey South Africa and Managing Director of the Jupiter Drawing Room in Johannesburg.

Tim has over 50 000 hours of marketing and advertising expertise, all earned in Johannesburg and Cape Town - two of the global centres of excellence. Tim will talk to the management of any mid-sized B2B company who are serious about growing their businesses and their brands. And he's available right now to take your call...

Explore more

Looking for specialised B2B search engine optimisation in Cape Town?

B2B and B2C marketing are like chalk and cheese

We help ambitious B2Bs to build the value of their businesses cost-effectively over time

Everything you need to rank on page one