Step 3 - Conduct a thorough audit of existing marketing assets.

Knowing what you need starts with knowing what you have.

Conduct a thorough audit of all your marketing assets including your customer database,  your existing website, your newsletters and emails, your corporate and product literature, your content library, any sponsorships, events and seminars, your LinkedIn presence, and your branding To start with. Assess the cost, the quality, the condition and the value of each element that you audit to determine if it should be kept or discarded.

Step 4 - Install HubSpot Starter Customer Platform.

It's time to move to HubSpot. 268 000 businesses globally can't be wrong.

If you haven't already done so, moving onto HubSpot is the very best thing you can do to turbocharge your marketing. Starting with a brilliant customer relationship management (CRM) system that enables you to put your clients right at the centre of your business universe. And ending with a world-class content management system to house all your marketing collateral safely and sytematically. And with six powerful hubs in-between (Marketing, Sales, Content, Servicing, Operations and Commerce) to help optimise every single touchpoint between you and your most precious assets - your customers.

NB: HubSpot is right at the cutting edge of AI, so you will be leading not following the AI revolution.

Step 6 - Start creating a culture of content generation excellence.

We need to stop interrupting what consumers are interested in and be what they're interested in.

You don't need to be brilliant at content generation. Your whole company does. Because brilliant content starts conversations and conversations start relationships. Which lead to engagement and end in sales. And all other good business things stem from there. Also, who knows your industry, your competitors and your customers better than you and your people? And these days (with a little AI help) everyone can write a good short story.

Step 7 - Upgrade your website.

If you have a static website then your business is standing still. Growth is dynamic.

If you haven't already done so, one of the first things you need to do to turbocharge your marketing is to seriously upgrade your website. In today's complex world, now more than ever websites must be simple. they need to be short - less is now always more. You've got 15 minutes max. They need to be linear. They need to be decluttered. They need to be static and dynamic. They need to focus a lot more on the client and a lot less on the company. They need an every growing library of content for customer engagement and SEO purposes.They primarily need to focus on what your company can do for your clients. Not on your company. How you help remove their pain points. And how you help them grow.

Step 11 - Build your personal brand on LinkedIn.

Expand your business universe by optimising LinkedIn.

LinkedIn is tailor-made for B2B companies, because it's all about, and only about, the world of business. So you need to make the most of it. Optimise your LinkedIn profile and transform it from a CV into a shop window for your business. Then get conversations started with three important groups - your ideal clients, your sector influencers, and finally with your peers and competitors. You need to be in it to win it, and to leverage all the power of this industrial-strength social media platform.

 Step 12 - Become the go-to authority in your sector.

The pinnacle of marketing success is becoming an authority brand.

It is highly likely that if you get to this point in your B2B marketing efforts you'll be further down the track than most of your competitors. The more often you post interesting and knowledgeable articles that are relevant to your sector the easier it becomes to assume the authority mantle. And once this happens your audiences start actively searching for your content. Needless to say, it's a great place to be. When qualified leads start coming to you for your thoughts and opinions that's when your prospective database really starts to build.